How did we get involved with the Volvo Ocean Race?
As a leader in lifejacket innova on the Deckvest Lifejacket set a new standard in lifejacket design when we introduced it in 2004 and we have since had a track record in developing innova ve, game changing life jacket safety products for all users in the sport. The Land Rover BAR PFD Flota on project is the most recent example where we have taken the product specified by ACRM but then developed it into a product that the LBAR team want to wear and is technically more advanced, potentially giving them an on the water gain. We have been supplying equipment used by Volvo teams in the past, but for 2017/18 Volvo approached us to develop the next genera on in lifejackets for the teams. Volvo have an interest in developing technology in the race that will benefit the teams, but also filter out into wider market in the future. Volvo is sailing at the extreme and this an opportunity to develop a product for this specific race, specific type of sailor, specific type of sailing, rather than teams using an o the shelf product, as in the past.
Benefits of a custom product?
It is a unique race - with unique circumstance, conditions and special demands by the teams in their lifejacket both in both functionality and performance. Developing custom equipment should allow crews to enhance their performance rather than the equipment being seen as a hindrance to performance, just meeting compliance to a safety rule. A custom product can add to the performance of the team and deliver marginal gains to teams. The boats getting faster, more demanding, higher loads, crew numbers are reduced. Equipment needs to allow teams them to perform better and provide a higher level of safety than standard products. Custom equipment considers the whole team not just the individual.
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